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Rivalry Road

Rivalry Road is a program that supports fan engagement and ticket sales for athletics departments. It has been proven in major conferences and high profile universities and is structured to support any sport. GO GROUND provides an online platform and custom website to drive ticket sales.

“Tobacco Road” is to the rivalry of the basketball powerhouses in Durham, NC (Duke, NC State, North Carolina and Wake Forest) Rivalry RoadTM is an innovative fan engagement and multi-media platform for the exclusive use of GO GROUND Universities.

There’s nothing more exciting than rivalries in college sports. Let’s help more fans enjoy them from the stands.
— Bill Maulsby - CEO GO GROUND